Principles of Good Layout for an Advertisement Copy

Principles of Good Layout The twelve features, qualities, or principles of good layout are as follows:Image Credits © Manoj Patil.Focus on d...

Departments and Organizational Structure of Advertising Agency

Organizational Structure of Advertising Agency Advertising agency must have a suitable internal organizational structure to keep functioning...

Explain the Client Agency Relationship in Advertising

Client agency relationship in advertising The client-agency relationship starts when a client appoints an advertising agency for making his ...

Eleven Major Functions of Advertising Agency

Functions of advertising agency Advertising agency is an independent service-rendering organization. It delivers various services and perfor...

Importance of Advertising - Why Advertising is Important?

Importance of Advertising The following image depicts the importance of advertising.Image credits © Gaurav Akrani.The significance of adver...

What is Advertising? Etymology, Definition and Meaning

Etymology of Advertising Etymology means a study of origin, evolution and history of words.‘Advertise’ is a verb form of English word ‘Adve...