name : 4 Main Components of Marketing Information System (MIS)
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4 Main Components of Marketing Information System (MIS)

Components of Marketing Information System MIS
Marketing Information System (MIS) collects, analyses, and supplies a lot of relevant information to the marketing managers. It is a valuable tool for planning, implementing and controlling the marketing activities.The role of MIS is to identify (find out) what sort of information is required by the marketing managers. It then collects and analyzes

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