Importance of Marketing Research to Government

Marketing Research plays a significant role in helping Government to perform some of its crucial regulatory functions. It provides an up-to-...

Six Distinct Concepts of Marketing

Concepts of Marketing The six concepts of marketing are depicted and listed below.Image credits © Prof. Mudit Katyani.These include:The conc...

Essential Qualities of a Good Field Investigator or Interviewer

Qualities of a Good Field Investigator Field Investigator is a professional who carry out investigations or research works for his employer ...

Twelve Steps in Marketing Research Process

Steps in marketing research process Following image depicts the steps in a marketing research process.Image credits © Prof. Mudit Katyani.Th...

Difference Between Market Research vs Marketing Research

Difference Between Market Research vs Marketing Research Following image shows five important points of comparison used to find out the diff...

Is Marketing Research Scientific or Not? Explain

Is marketing research scientific or not? Marketing research is not a pure science like physics and chemistry. It is a social science. It use...

Methods of Conducting a Marketing Audit

Methods of Conducting a Marketing Audit Marketing audit is an examination of the marketing activities of company. It must be conducted by i...

Scope, Areas or Types of Marketing Audit

Scope, Areas or Types of Marketing Audit There are no fixed guidelines regarding the scope, areas or types of marketing audit. In other wor...

Explain the Characteristics of Marketing Audit

Explain the Characteristics of Marketing Audit The eight important characteristics of marketing audit are depicted below.The salient featur...

What is Marketing Audit? Definition Meaning

Definition of Marketing Audit The definition of marketing audit as stated by Abe Schuchman is as follows:“Marketing audit is a systematic, ...

Distinguish Between MIS and Marketing Research (MR)

Distinguish Between MIS and Marketing Research (MR) Following image depicts the ten main points which are used to make a comparison or disti...

Essential Requisites of a Good MIS

Essential Requisites of a Good MIS The following image depicts the eight essential requisites of a good MIS.Image credits © Prof. Mudit Katy...

4 Main Components of Marketing Information System (MIS)

Components of Marketing Information System MIS Marketing Information System (MIS) collects, analyses, and supplies a lot of relevant inform...

Features of Marketing Information System MIS

Features of Marketing Information System MIS The main characteristics or features of Marketing Information System (MIS):Image credits © Pro...

Marketing Information System (MIS) Definition Meaning Diagram

Marketing Information System MIS Definition 1. According to Donald Cox and Robert Good,“An MIS may be defined as a set of procedures and me...

Objectives of Marketing Research - Purposes

Objectives of Marketing Research The main objective of marketing research (MR) is to provide information to the marketing manager. The mark...

Need For Marketing Research - Why is MR Needed?

Need For Marketing Research In recent years, the scope of business has expanded from local to global level. The size of the production has ...

Distinguish Marketing Problem Vs Marketing Research Problem

Difference Between Marketing Problem Vs Marketing Research Problem Following image highlights eight important points used to distinguish bet...

Five Basic Functions of Marketing Research MR

Functions of marketing research The following image depicts five basic functions of marketing research.Image credits © Prof. Mudit Katyani.T...

Explain Need and Importance of Marketing Research (MR)

Need and Importance of Marketing Research (MR) A business faces many types of marketing problems. It faces problems about its product, pric...