name : Is Marketing Research Scientific or Not? Explain
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Is Marketing Research Scientific or Not? Explain

Is marketing research scientific or not?
Marketing research is not a pure science like physics and chemistry. It is a social science. It uses scientific methods for solving marketing problems. It uses an observational and experimental method for collecting data. These methods are very scientific. MR is very practical and systematic. It doesn't use trial or error method or guess work.We can find

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