Importance of Marketing Research to Government

Marketing Research plays a significant role in helping Government to perform some of its crucial regulatory functions. It provides an up-to-...

Six Distinct Concepts of Marketing

Concepts of Marketing The six concepts of marketing are depicted and listed below.Image credits © Prof. Mudit Katyani.These include:The conc...

Essential Qualities of a Good Field Investigator or Interviewer

Qualities of a Good Field Investigator Field Investigator is a professional who carry out investigations or research works for his employer ...

Twelve Steps in Marketing Research Process

Steps in marketing research process Following image depicts the steps in a marketing research process.Image credits © Prof. Mudit Katyani.Th...

Difference Between Market Research vs Marketing Research

Difference Between Market Research vs Marketing Research Following image shows five important points of comparison used to find out the diff...

Is Marketing Research Scientific or Not? Explain

Is marketing research scientific or not? Marketing research is not a pure science like physics and chemistry. It is a social science. It use...

Methods of Conducting a Marketing Audit

Methods of Conducting a Marketing Audit Marketing audit is an examination of the marketing activities of company. It must be conducted by i...

Scope, Areas or Types of Marketing Audit

Scope, Areas or Types of Marketing Audit There are no fixed guidelines regarding the scope, areas or types of marketing audit. In other wor...